|NATURA||THE BODY SHOP||AESOP|
Luiz Seabra founds Natura and opens the following year its first store on Oscar Freire Street, in São Paulo.
Direct selling is adopted as Natura's business model.
Anita Roddick founds The Body Shop, with a store in Brighton, South of England.
The Body Shop opens its first international franchise: a kiosk in Brussels.
Natura selling its products in Chile.
Natura is the first cosmetics brand in Brazil to offer refills of its products.
Natura is the first cosmetics brand in Brazil to offer refills of its products. Launch of the liquid soap Erva Doce, which becomes a classic in Natura’s portfolio.
The Body Shop launches its first major activism campaign: Save the Whales, in partnership with Greenpeace.
Natura launches the Chronos product line, antiwrinkling cosmetics that value true beauty.
Dennis Paphitis founds Aesop with a handful of products in his hair salon in Melbourne.
The Body Shop launches its first Fair Trade product, a foot massager, produced by a supplier in India.
The Body Shop kicks off its landmark Against Animal Testing campaign.
Aesop launches one of its bestselling products to date, the Ressurection Aromatique Hand Balm.
Natura discloses its Reason of Being, the well being well concept. The company takes another step in its internationalization, with operations in
Argentina and Peru.
The Body Shop launches the Body Butter, starting with Mango. A success ever since, it is one of the brand's iconic products.
Natura launches the Mommy and Baby product line, based on the concept of strengthening the bond between mothers and children.
The Body Shop begins its direct sale operation: The Body Shop At Home.
Natura starts commercializing its Crer Para Ver product line, whose profits are reverted to education initiatives by the Natura Institute.
Launch of Kaiak, a record-breaking fragrance in Brazil’s perfumery segment.
The Body Shop launches the Hemp Hand Protector, a hand moisturizer that is one of the brand's bestselling products to date.
Natura incorporates Brazilian biodiversity ingredients into its products, with the launch of the Ekos line.
Natura inaugurates its headquarters in Cajamar (SP), which brings together factories, research center and offices, all in harmony with nature.
Aesop opens its first store in St. Kilda, Australia.
Anita Roddick becomes a Dame of the British Empire.
Natura becomes a listed company on the São Paulo Stock Exchange.
Natura starts operating in France, with the opening of a store in Paris.
Natura completely eliminates animal testing.
Aesop opens its first store outside of Australia, in Paris.
The Body Shop is acquired by L'Óreal.
Natura launches the Carbon Neutral Program, with ambitious goals for reducing CO2 emissions.
The Body Shop launches the Stop Trafficking of Children & Young People campaign. With more than seven million signatures, it has become the company's largest campaign.
Natura launches the Amazon Program, to concentrate investments in the region - where more than R$ 1 billion have since been invested.
Natura begins the process to acquire Aesop, which was completed in 2016.
The Body Shop relaunches the Against Animal Testing campaign in partnership with Cruelty Free International.
Natura reduces greenhouse gas emissions by a third, fulfilling a commitment made in 2007.
Launch of the SOU product line, with 70% less plastic in the packages.
Natura publishes its 2050 Sustainability Vision, with long-term environmental and social goals, and becomes the first public company to be certified as B Corp.
Aesop opens its first store in Brazil and its 100th global store, in Norway.
Natura receives the UN's top environmental award and is recognized as a Champion of the Earth.
Natura opens its first store in Brazil and also establishes itself in New York , with a store in Nolita.
The Body Shop launches the Enrich Not Exploit TM commitment , a global program with 14 sustainability goals for 2020.
Direct sales of Natura renamed Selling through Relationships, expanding opportunities to progress in the business.
The Body Shop launches its largest ever campaign: Forever Against Animal Testing, with Cruelty Free International, aiming to eliminate this practice in the cosmetics industry everywhere and forever.
Natura acquires The Body Shop.