Bem estar bem
(well-being/being well)

Founded by Luiz Seabra in São Paulo, Brazil, in 1969, Natura has a deep-rooted understanding of the importance of well-being and combines its love of cosmetics and the natural world with a passion for relationships. Natura’s approach has made it Brazil’s largest cosmetics multinational.

Natura has been carbon neutral since 2007, and is a signatory to Net Zero, a coalition of global corporations and world leaders dedicated to accelerating the world transition to a low carbon economy by 2050. In 2015, Natura received the UN’s top environmental award, Champions of the Earth and in 2019 its Carbon Neutral Program won the UN Climate Global Action Award.

In 2014, it became the first publicly traded company to receive B Corporation certification, which means that it is a business that meets the highest standards of verified social and environmental performance to balance profit and purpose.

In 2018, Natura became signatory to the Ellen MacArthur Foundation’s global New Plastics Economy Commitment which is designed to accelerate a transition to a circular economy. Natura guarantees that 33%of the total volume of waste generated by its product packaging in Brazil is collected and sent for recycling.

Natura holds Leaping Bunny certification from Cruelty Free International, assuring consumers that no product or ingredients used by Natura or its supplier base were tested on animals at any stage of development.

Named the best ethical company eleven times by the Ethisphere Institute, a global leader in defining and developing ethical standards for business conduct. Natura is the only Brazilian company featured on the list of 135 companies from 23 countries.

Luiz Seabra
Co-chairman and Founder, Natura &Co

Luiz Seabra discovered the world of cosmetics and beauty working in a small cosmetics laboratory. He felt intuitively that cosmetics could be a powerful instrument to help people develop their self-perception and self-esteem. In 1969, Seabra founded Natura on this belief when he was 27, and in 1970 he opened the first Natura shop in São Paulo. His early experience informed his approach to cosmetics: offering skin care and body care products using natural active ingredients.

Guilherme Leal
Co-chairman and Founder, Natura &Co

Brazilian businessman and social and political entrepreneur Guilherme Leal joined Natura more than 40 years ago. Leal participates in initiatives and movements designed to drive the construction of a new green, inclusive and low carbon economy, including the Network of Political Action for Sustainability, B-Team and the B Movement, and the Brazil Coalition on Climate, Forests and Agriculture. Since 2018, he has been a board member of the UN Global Compact.

Guilherme Leal
Co-chairman and Founder, Natura &Co

Brazilian businessman and social and political entrepreneur Guilherme Leal joined Natura more than 40 years ago. Leal participates in initiatives and movements designed to drive the construction of a new green, inclusive and low carbon economy, including the Network of Political Action for Sustainability, B-Team and the B Movement, and the Brazil Coalition on Climate, Forests and Agriculture. Since 2018, he has been a board member of the UN Global Compact.

Pedro Passos
Co-chairman and Founder, Natura &Co

An engineer by training with a second degree in Management, Pedro Passos joined Natura in 1983. Five years later he was named CEO of the company and in 2004, he become the third chairman of the Natura Board. His roles have included the President of the Industrial Development Studies Institute of Brazil, and President of the SOS Mata Atlântica Foundation, a group dedicated to protecting and preserving the Atlantic Rainforest. Passos is also a member of the Brazilian National Confederation of Industry’s Business Mobilization through Innovation group.

Natura Chronos

Natura Chronos is the everyday facial skin care line for each skin need and stage of life. Chronos provides immediate, real and intensive results with maximum efficacy. It is recognized for creating a strong connection with the consumer through relevant messages, as well as delivering complete and effective benefits tested on more than 20,000 women.

Natura Ekos

Natura Ekos is a range of body care that wishes to awaken everyone’s conscience to the accelerated exploitation of the planet’s resources. The desire to value Brazilian biodiversity is one of the pillars of Natura Ekos. The ingredients used in our formulas are harvested sustainably, according to strict standards of culture: without pesticides or synthetic fertilizer.

Natura Essential

A classic of Brazilian cologne, Essential combines the power of deep woods, such as cedar and sandalwood, with the freshness of green notes. An essential fragrance for those who leave their mark with sophistication and elegance wherever they go.