We believe in beauty.
As a force for people, as a force for change.
We believe each one of us is unique.
That’s the beauty of being you, me, us.
When we connect to what makes us different we embrace what makes the difference.
It’s our nature to care.
Our journey reflects our commitment to the planet.
Our actions show our commitment to the people.
United by our beliefs, inspired by our causes.
It’s time to connect
It’s time to co_
Together, Natura, Aesop and The Body Shop constitute a new force in the beauty world: a global group that is multicultural, multichannel and multibrand. Discover more about our history.
Luiz Seabra founds Natura and opens the following year its first store on Oscar Freire Street, in São Paulo.
Direct selling is adopted as Natura's business model.
Anita Roddick founds The Body Shop, with a store in Brighton, South of England.